Breaking Down the Barriers: The Power of Agency-Client Collaboration
Successful agencies today recognize the immense value of internal and external collaboration. Instead of working in silos, at Model B, we prioritize a collaborative approach, often utilizing workshop settings to bring all relevant stakeholders together early in the process. This fosters a more public, less precious approach, leads to quicker alignment and consensus building, and helps to address potential biases held by all participants.
Introducing the Partner Collective – Our Open Talent Model in Action
In today’s fast-paced, competitive world, businesses need more than just marketing – they need agility, expertise, and scalability. That’s why we built the Partner Collective – a cooperative of over 50 vetted marketing agencies with world-class “superpowers” in everything from creative development to media, e-commerce, and analytics.