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Tag: KPIs

Briefs, KPIs, & Human Insight: Anne Bologna on What Strategy Really Looks Like Today

Branded hero image for Beyond the Brief, Model B’s marketing podcast series

Anne Bologna doesn’t just do strategy, she lives it. As the Chief Strategy Officer at Crossmedia, Anne brings decades of experience across creative, media, and client-side roles to the table. In this episode, she joins us to talk about how strategy really works in today’s media chaos, from aligning KPIs to the art of the […]

Are Your Marketing KPIs Customer-Centric?

Illustration showing customer-focused KPIs like CSAT, NPS, and FCR used in a marketing dashboard

Discover the KPIs your best customers actually care about—CSAT, NPS, CES, and more—and how they drive loyalty, advocacy, and business growth.

We’re an independent global marketing consultancy delivering outsized growth for ambitious clients worldwide.

Let’s talk growth

[email protected]

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