Defeat friction,
stimulate growth

We’re an independent global marketing consultancy delivering outsized growth for ambitious clients worldwide.

Inspired work that drives results

Fueling Sustainable & Profitable Growth.

Model B is a global marketing consultancy that drives growth by forging magnetic connections between brands and their customers. Our friction-minimization approach ensures seamless integration with your internal teams. At the core is our “open talent” model—an approach that combines the superpowers of our internal team with those across the 60+ agencies worldwide in our Partner Collective.

Perspectives, insights, and the stories behind breakthrough work

Working with Model B has been a game-changer for us. Their strategic insights on building brand & demand are unmatched. Their design and media strategies sparked a new energy level across our membership.

Erica Klinger, Vice President, Marketing