Challenge
Frustrated by flat performance and a lack of strategic direction, Cybersixgill turned to Model B to infuse a fresh lead-gen perspective and unlock results.
Solution
Model B audited past campaigns, dissected sales data, and zeroed in on untapped opportunity markets. Then we overhauled targeting, refreshed creative, and expanded the channel mix. The result? A performance breakthrough.
With a big-picture strategy and targeted execution, paid media became Cybersixgill’s #1 source of SQLs and a key driver in their acquisition.
+2,216%
increase in click rate in Q1 vs. Q4 2022
46%
of SQLs were
delivered by paid media
M&A deal
sealed based on performance marketing
The work is always organized and thoughtful. You get us and what stage we are in
