How To Tune Your Advertising Strategy During Coronavirus
I have one suggestion besides washing your hands: capitalize on this opportunity, but don’t be dense or insensitive about it. That would mean doing things like trying to benefit from the fear-inducing sale of face masks through digital advertising, or pretending that non-related goods such as tea will help. Hard no to all of that. […]
Omnichannel Targeting: The Accelerant for Your Advertising
One of the biggest false assumptions clients make in the digital advertising game is self-imposing limitations on their outreach strategy. These limitations take on many forms. We find many clients limiting their creative ingenuity, and this hampers their ability to be unique. By not being unique (while on brand), they just can’t stand out among […]
Using Data and S.M.A.R.T Goals to Develop Your Future Marketing Strategies
Studies show companies that document their strategies are 538% more likely to claim success than those businesses who don’t.” Thankfully, Model B is a team that believes in developing strategies and setting S.M.A.R.T. goals (goals that are specific, measurable, attainable, relevant, and timely) is a key component of our strategic success.
Multi-Touch Attribution: Why We Shouldn’t Tunnel in on One Attribution Model
As a marketer, you’re likely familiar with the term attribution, the ways in which we measure the results of a marketing effort. For example, if you’re in the business of selling tickets, then it would be beneficial to have the ability to attribute ticket sales to advertising campaigns. Attribution provides insight into how we measure […]
Simplicity Is Key in all forms of Art and Design
Simple, smart web design can do wonders for an organization. Doing too much doesn’t often yield the results a company hopes for. It’s like a guitar player overplaying a solo. The player might like it, but the audience will not.