Building Culture, Not Just Product: Ritu Kapoor’s Marketing Mindset
Beyond the Brief: A marketing conversation with Ritu Kapoor, Chief Marketing Officer at Observe.ai Q: Ritu, thank you for joining us. Let’s start at the beginning. You’ve had a global career across engineering, operations, and marketing. What are the core experiences that shaped your leadership style? Ritu: Absolutely. I grew up in Kuwait, then studied […]
How EnergySage Won Consumer Hearts by Turning Complexity into Confidence
Beyond the Brief: A marketing conversation with Josh Levine, Chief Marketing Officer of EnergySage How have your career experiences shaped your philosophy as a marketing leader? Each step in my career has been a learning experience that built on the last. The Army taught me that mastery beats hierarchy and gave me the chance to […]
Leading with Empathy: Marketing for Life’s Hardest Moments
An interview with Cindy Goodrich, Chief Marketing Officer, Empathy Q: Cindy, thank you for joining us on Beyond the Brief Marketing Conversations. You’ve been described as a marketing leader who specializes in building trust-first brands, particularly in sensitive and stigmatized spaces. How did your background lead you to focus on this unique challenge? Cindy Goodrich: […]
The Marketing of Marketplaces: From Hobby to Hospitality
An interview with Martijn Scheijbeler, SVP of Marketing with RVshare. Q: Martijn, let’s start at the beginning. Could you share a bit about your background and how your early interest in digital solutions influenced your marketing approach? Martijn: Sure. Even before college, I was building web platforms with friends, mostly small hobby communities online. I […]
Engineering a Better World: Marketing to Maximize EMI’s Global Impact
An interview with Graham Frank, VP of Marketing & Communications, EMI Q: Graham, thanks for joining us today. Let’s start with your personal journey. What inspired you to move from engineering into this unique space at EMI? Graham: Thank you—it’s great to be here. My path started in mechanical engineering at university, motivated by a […]