From early desktop publishing to Industrial Intelligence
Antonia Kasparek on Marketing Through Relentless Change Antonia Kasparek, VP of Marketing Operations at AVEVA, has built a career out of walking into messes and putting them in order. From her first professional job mastering a now-extinct desktop publishing tool in North Dakota, to standing up websites, web teams, and demand-generation engines across three continents, […]
From Biomedical Engineering to The Natural State
Lauren Weston on Marketing the Outdoors as a Mission Lauren Weston, Assistant Chief of Communications and Marketing Manager at the Arkansas Game and Fish Commission (AGFC), took a road less traveled to get here: biomedical engineering at Washington University in St. Louis, spirits advertising daydreams, a full-service agency in Little Rock, destination marketing in Denver, […]
Building From the Ground Up
Ankur Arora on Making Corporate Security Impossible to Ignore Ankur Arora, VP of Marketing at Ontic, didn’t arrive at marketing through the front door. He came in through the side, carrying a consulting toolkit, a forensic eye for business problems, and a father’s obsession with the perfect package. Ontic is the system of record for […]
Mission as North Star
Kristina Pae on Marketing the World’s Best-Kept Secret in Education Kristina Pae, VP of Communications and Marketing at Milton Hershey School, has spent her career as a builder. From a cloud-computing startup in the roofing contractor industry to a management consulting firm, then a decade at a mid-size independent school, she has always gravitated toward […]
Music, Mission, and Movement
Inside Lisa Farris’s Advocacy-Driven Marketing Beyond the Brief: A marketing conversation with Lisa Farris, CMO, Impact One & Chief Advocacy Officer at Soundtrack. Q: Lisa, your path to the C-suite is anything but conventional. You’ve worked across advertising, major labels, and even the Recording Academy. How did that journey shape the marketer you are today? […]