Stop Chasing the Spotlight Data: Robin Bowling on Measuring What Actually Matters
In this episode of Beyond the Brief, Chris Perkins interviews Robin Bowling, CMO of Curve Dental. Robin shares her extensive background in marketing and leadership, emphasizing the importance of continuous learning and strategic leadership. The conversation delves into team structure, customer personas, and the significance of building trust in marketing. Robin discusses the evolving landscape […]
From NBA G League to Healing at the Speed of Life: Bryan Bullock on Disruption in MedTech Marketing
In this episode of Beyond the Brief, Chris Perkins interviews Brian Bullock, VP of Global Strategic Marketing at AVITA Medical. Brian shares his unconventional career journey, from his beginnings in Alaska to his roles in investment banking and aesthetics. He discusses the importance of execution in marketing, the dynamics of gender in the aesthetics industry, […]
Stop Selling, Start Helping: Derek Weeks On Building Unfair Mindshare
In this episode of Beyond the Brief, Chris Perkins interviews Derek Weeks, CMO of Katalon, discussing his extensive background in B2B software and marketing. Derek emphasizes the importance of purposeful marketing, community engagement, and building trust with audiences. He shares insights from his experience creating the All Day DevOps community initiative, the role of empathy […]
Fluency, Elimination, and the Unicorn on Your Shelf: Jon Barnes’ Field Guide to Modern Marketing
This episode of Beyond the Brief features Jon Barnes, a marketing author, top speaker, and strategist with a diverse background in automotive design, theology, and marketing. Jon shares his journey of self-discovery through creativity, the importance of cultural influences, and the impact of education on his marketing approach. He discusses the art of writing, personal […]
Fail Fast, Learn Faster: Michael Callahan’s Mantra for Growth
In this episode of Beyond the Brief, Chris Perkins interviews Michael Callahan, CMO of Salt Security. They discuss Michael’s unique career path from engineering to marketing, the importance of mentorship, and the value of embracing failure in the workplace. Michael shares insights on the evolving landscape of tech marketing, emphasizing the need for authenticity and […]