Walking Meetings, Local Talent, Real Talk: Inside Spherion Atlanta with Aysha Abdullatif
In this episode of Beyond the Brief, Aysha Abdullatif, CMO of Spherion Atlanta, shares her extensive background in staffing and marketing, discussing her journey from digital media to opening her own staffing agency in Atlanta. She delves into the complexities of the current staffing landscape, the impact of AI on recruitment, and the importance of […]
Segmentation, Story, and Soul: Inside Jeremy Thompson’s 2026 Roadmap for Holy Cross Marketing
A Beyond the Brief Marketing Conversation with Jeremy Thompson, Vice President of Communications & Marketing at College of the Holy Cross. Q: Jeremy, let’s start with your background. What first pulled you into marketing, and how did that lead you to Holy Cross? Jeremy: My path into marketing was actually through the arts. I studied […]
Lead Scores, Hand-Raisers, and Human Signals: Why Conversations Still Beat Clicks
In this episode of Beyond the Brief, Chris Perkins interviews Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners. Jocelyn shares her journey from journalism to B2B marketing, discussing the challenges and strategies in the tech industry. She emphasizes the importance of understanding client needs, the evolution of SaaS, and the role of AI in […]
AI, Alts, and Authenticity: Inside Betsy Daitch’s Marketing Playbook
Beyond the Brief: A marketing conversation with Betsy Daitch, VP of Marketing at Canoe. Q: Betsy, thank you for sitting down with us today. To start, please share a bit about your career journey and how you arrived at Canoe. Betsy: Happy to be here. My path has been a bit winding, but every step […]
Fluency, Elimination, and the Unicorn on Your Shelf: Jon Barnes’ Field Guide to Modern Marketing
This episode of Beyond the Brief features Jon Barnes, a marketing author, top speaker, and strategist with a diverse background in automotive design, theology, and marketing. Jon shares his journey of self-discovery through creativity, the importance of cultural influences, and the impact of education on his marketing approach. He discusses the art of writing, personal […]