Why “Plain Language” Is the New Competitive Advantage
The DDC Group’s CMO on Breaking the BPO Mold, the Emotional Intelligence of AI In this edition of Beyond the Brief, we sit down with Madison Conway, Chief Marketing Officer at The DDC Group. Born into a family of graphic designers and raised on the science and art of brand storytelling, Madison has built a […]
Advocacy, AI, and Answers
Inside Amy Frampton’s Marketing Mission Beyond the Brief: A marketing conversation with Amy Frampton, Chief Marketing Officer at Nava Benefits. Q: Amy, it’s great to speak with you. To kick things off, could you walk us through your career path? It’s quite a diverse journey that led you to the C-suite at Nava. Amy: It […]
Bridging Borders and Business Models
Holly Zheng on the “AI Square” Revolution Holly Zheng operates at the intersection of East and West, creativity and code. As Chairwoman of Blue Focus International, Vice Chair of Plus Company, and Founding Partner of the Silicon Valley-based EnvisionX Capital, she possesses a vantage point that few in the industry share. Her career has taken […]
Where TAM Falls Short: David Retter on Evangelists, New Beauty channels, and the Future of AI Commerce
In this episode of Beyond the Brief, Chris Perkins interviews David Retter, an operating partner at Stride Consumer Partners. David shares his diverse career journey, highlighting his experiences in e-commerce, digital marketing, and working with various consumer brands. He discusses the importance of passion brands, understanding consumer behavior, and the evolving landscape of the beauty […]
Secure by Design, Led by Data: Inside Tony Lombardo’s Enterprise Cyber Marketing Playbook
In this episode of Beyond the Brief, Chris Perkins interviews Tony Lombardo, VP of Marketing at ThreatModeler. Tony shares his unique journey from software development to marketing, emphasizing the importance of understanding both technical and marketing perspectives. The conversation delves into the complexities of the cybersecurity buying committee, the significance of customer advocacy, and the […]