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Tag: behavioral science

The Betterfly Effect of Well‑Being: Betterfly’s VP on Turning Small Habits into Big Change 

Logo for Beyond the Brief, a marketing conversations series by Model B

Beyond the Brief: A marketing conversation with Fernando Barretto, VP of Marketing with Betterfly. Q: Fernando, your career has spanned both agency and client sides of marketing. How did that journey shape the way you see the discipline today? Fernando: It has definitely given me a 360° view of what marketing can do. I started […]

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