“Life Doesn’t Peak. It Compounds.”
Lessons from Efrat Ravid In our latest episode of Beyond the Brief, Efrat Ravid, Value Accelerator Advisor at Goldman Sachs, shares her take on the “School of Business” and the invaluable lessons learned from some of the industry’s top CEOs. The biggest takeaway? Company culture isn’t just a buzzword; it’s the foundation that beats any […]
Walking Meetings, Local Talent, Real Talk: Inside Spherion Atlanta with Aysha Abdullatif
In this episode of Beyond the Brief, Aysha Abdullatif, CMO of Spherion Atlanta, shares her extensive background in staffing and marketing, discussing her journey from digital media to opening her own staffing agency in Atlanta. She delves into the complexities of the current staffing landscape, the impact of AI on recruitment, and the importance of […]
Secure by Design, Led by Data: Inside Tony Lombardo’s Enterprise Cyber Marketing Playbook
In this episode of Beyond the Brief, Chris Perkins interviews Tony Lombardo, VP of Marketing at ThreatModeler. Tony shares his unique journey from software development to marketing, emphasizing the importance of understanding both technical and marketing perspectives. The conversation delves into the complexities of the cybersecurity buying committee, the significance of customer advocacy, and the […]
Cyara’s SVP of Marketing on Category Creation
The “Meat and Potatoes” of B2B Marketing, and Assuring Customer Experiences in the World of AI In this edition of Beyond the Brief, we sit down with Janet Vito, Senior Vice President of Marketing at Cyara. A veteran of the Austin tech scene, Janet has navigated the industry’s evolution from the “Mac clone” wars to […]
From Modern Roots to Bold Futures: Karen White on Reimagining Carrots, Consumers, and Category Growth
A Beyond the Brief Marketing Conversation with Karen White, Vice President of Marketing, Bolthouse Fresh Foods. Q: Karen, your path to marketing leadership is anything but traditional. How did you get from pre-law and a JD to leading marketing for one of the most innovative fresh food brands in North America? Karen: My career has […]