From CPG to Specialty Insurance
How Jen Marino Is Rewriting the Marketing Playbook Beyond the Brief: A marketing conversation with Jennifer Marino, Chief Marketing Officer at MSIG USA. Q: Jen, thanks for joining us. Your career has taken quite a journey, from CPG to financial services to specialty insurance. How did that path shape the way you think about marketing? […]
Western Power Sports’ VP on Fueling Passion, “Un-Handcuffing” Creativity, and the Art of the Pivot
In our latest edition of Beyond the Brief, we sit down with Anthony Armsby, Vice President of FLY Racing and Rider Gear at Western Power Sports (WPS). A dynamic leader who describes his team as the “Avengers of the Powersports industry,” Anthony oversees a complex portfolio that bridges wholesale distribution and direct-to-consumer lifestyle branding. From […]
From Modern Roots to Bold Futures: Karen White on Reimagining Carrots, Consumers, and Category Growth
A Beyond the Brief Marketing Conversation with Karen White, Vice President of Marketing, Bolthouse Fresh Foods. Q: Karen, your path to marketing leadership is anything but traditional. How did you get from pre-law and a JD to leading marketing for one of the most innovative fresh food brands in North America? Karen: My career has […]
From Data to Dumplings: Stephan Czypionka on Curiosity, Culture, Forging a Global Path
A Beyond the Brief Marketing Conversation with Stephan Czypionka, Global Chief Marketing Officer, CJ Foods Q: Stephan, let’s start with your background. What brought you to marketing, and what was your journey to the Global CMO role at CJ? Stephan: My career has been a fascinating mix of cultures and opportunities. I was born in […]
Building Culture, Not Just Product: Ritu Kapoor’s Marketing Mindset
Beyond the Brief: A marketing conversation with Ritu Kapoor, Chief Marketing Officer at Observe.ai Q: Ritu, thank you for joining us. Let’s start at the beginning. You’ve had a global career across engineering, operations, and marketing. What are the core experiences that shaped your leadership style? Ritu: Absolutely. I grew up in Kuwait, then studied […]