From Modern Roots to Bold Futures: Karen White on Reimagining Carrots, Consumers, and Category Growth
A Beyond the Brief Marketing Conversation with Karen White, Vice President of Marketing, Bolthouse Fresh Foods. Q: Karen, your path to marketing leadership is anything but traditional. How did you get from pre-law and a JD to leading marketing for one of the most innovative fresh food brands in North America? Karen: My career has […]
From Data to Dumplings: Stephan Czypionka on Curiosity, Culture, Forging a Global Path
A Beyond the Brief Marketing Conversation with Stephan Czypionka, Global Chief Marketing Officer, CJ Foods Q: Stephan, let’s start with your background. What brought you to marketing, and what was your journey to the Global CMO role at CJ? Stephan: My career has been a fascinating mix of cultures and opportunities. I was born in […]
Building Culture, Not Just Product: Ritu Kapoor’s Marketing Mindset
Beyond the Brief: A marketing conversation with Ritu Kapoor, Chief Marketing Officer at Observe.ai Q: Ritu, thank you for joining us. Let’s start at the beginning. You’ve had a global career across engineering, operations, and marketing. What are the core experiences that shaped your leadership style? Ritu: Absolutely. I grew up in Kuwait, then studied […]
Beyond the Brief – Featuring Rich Santiago
Brilliant strategist and amazing human Rich Santiago shares insights on his amazing career working on some of the world’s most interesting brands. Hear how he got started, what he does to stay in tune with the latest, and where you can check out what he’s up to next.