Why “Plain Language” Is the New Competitive Advantage
The DDC Group’s CMO on Breaking the BPO Mold, the Emotional Intelligence of AI In this edition of Beyond the Brief, we sit down with Madison Conway, Chief Marketing Officer at The DDC Group. Born into a family of graphic designers and raised on the science and art of brand storytelling, Madison has built a […]
From CPG to Specialty Insurance
How Jen Marino Is Rewriting the Marketing Playbook Beyond the Brief: A marketing conversation with Jennifer Marino, Chief Marketing Officer at MSIG USA. Q: Jen, thanks for joining us. Your career has taken quite a journey, from CPG to financial services to specialty insurance. How did that path shape the way you think about marketing? […]
Navigating the Startup Marketing Landscape with Andrea Palten
In this episode of Beyond the Brief, Chris Perkins interviews Andrea Palten, founder of CMO Growth Guide and head of marketing at Techstars. Andrea shares her extensive marketing experience, her transition from large corporations to startups, and her passion for helping founders succeed. The conversation delves into the challenges and strategies of marketing in the […]