From Data to Dumplings: Stephan Czypionka on Curiosity, Culture, Forging a Global Path
A Beyond the Brief Marketing Conversation with Stephan Czypionka, Global Chief Marketing Officer, CJ Foods Q: Stephan, let’s start with your background. What brought you to marketing, and what was your journey to the Global CMO role at CJ? Stephan: My career has been a fascinating mix of cultures and opportunities. I was born in […]
Challenger in the Fast Lane: Doug Zarkin on Redefining Oil Change Marketing
A Beyond the Brief Marketing Conversation with Doug Zarkin, Chief Marketing Officer, Take 5 Q: Doug, let’s set the stage with your journey. You come to Take 5 after an impressive career driving brand transformations. What pulled you into this fast-lane category? Doug: Sometimes the road you travel picks you, right? I’ve always been drawn […]
Stop Selling, Start Helping: Derek Weeks On Building Unfair Mindshare
In this episode of Beyond the Brief, Chris Perkins interviews Derek Weeks, CMO of Katalon, discussing his extensive background in B2B software and marketing. Derek emphasizes the importance of purposeful marketing, community engagement, and building trust with audiences. He shares insights from his experience creating the All Day DevOps community initiative, the role of empathy […]