Building Culture, Not Just Product: Ritu Kapoor’s Marketing Mindset

Logo for Beyond the Brief, a marketing conversations series by Model B

Beyond the Brief: A marketing conversation with Ritu Kapoor, Chief Marketing Officer at Observe.ai Q: Ritu, thank you for joining us. Let’s start at the beginning. You’ve had a global career across engineering, operations, and marketing. What are the core experiences that shaped your leadership style? Ritu: Absolutely. I grew up in Kuwait, then studied […]