From Modern Roots to Bold Futures: Karen White on Reimagining Carrots, Consumers, and Category Growth
A Beyond the Brief Marketing Conversation with Karen White, Vice President of Marketing, Bolthouse Fresh Foods. Q: Karen, your path to marketing leadership is anything but traditional. How did you get from pre-law and a JD to leading marketing for one of the most innovative fresh food brands in North America? Karen: My career has […]
Segmentation, Story, and Soul: Inside Jeremy Thompson’s 2026 Roadmap for Holy Cross Marketing
A Beyond the Brief Marketing Conversation with Jeremy Thompson, Vice President of Communications & Marketing at College of the Holy Cross. Q: Jeremy, let’s start with your background. What first pulled you into marketing, and how did that lead you to Holy Cross? Jeremy: My path into marketing was actually through the arts. I studied […]
Engineering a Better World: Marketing to Maximize EMI’s Global Impact
An interview with Graham Frank, VP of Marketing & Communications, EMI Q: Graham, thanks for joining us today. Let’s start with your personal journey. What inspired you to move from engineering into this unique space at EMI? Graham: Thank you—it’s great to be here. My path started in mechanical engineering at university, motivated by a […]
Purpose, Passion, and the Power of We: Pam Piligian on Member-First Marketing
In this episode of Beyond the Brief, Pam Piligian, SVP and CMO of Navy Federal Credit Union, shares her journey from agency life to leading marketing at a major financial institution. She discusses the importance of mentorship, the value of understanding member needs through frontline experience, and how operationalizing member satisfaction metrics can enhance service. […]
Empowering Local Relevance at Scale: Ivy Tech’s Blueprint for Multi-location Marketing Success
An interview with Dr. Kathie Fleck, ACC, VP of Marketing and Communications, Ivy Tech Community College. Q: Kathie, thank you for joining us. Could you start by sharing a summary of your career journey and what led you to Ivy Tech? Kathie: Absolutely. My path has been anything but linear—what I call “a game of […]