Cyara’s SVP of Marketing on Category Creation
The “Meat and Potatoes” of B2B Marketing, and Assuring Customer Experiences in the World of AI In this edition of Beyond the Brief, we sit down with Janet Vito, Senior Vice President of Marketing at Cyara. A veteran of the Austin tech scene, Janet has navigated the industry’s evolution from the “Mac clone” wars to […]
Challenger in the Fast Lane: Doug Zarkin on Redefining Oil Change Marketing
A Beyond the Brief Marketing Conversation with Doug Zarkin, Chief Marketing Officer, Take 5 Q: Doug, let’s set the stage with your journey. You come to Take 5 after an impressive career driving brand transformations. What pulled you into this fast-lane category? Doug: Sometimes the road you travel picks you, right? I’ve always been drawn […]
Building Culture, Not Just Product: Ritu Kapoor’s Marketing Mindset
Beyond the Brief: A marketing conversation with Ritu Kapoor, Chief Marketing Officer at Observe.ai Q: Ritu, thank you for joining us. Let’s start at the beginning. You’ve had a global career across engineering, operations, and marketing. What are the core experiences that shaped your leadership style? Ritu: Absolutely. I grew up in Kuwait, then studied […]
Making AI Work. From Hype to Delivering Results.
Marketers can’t escape it. AI is on every conference stage, every vendor pitch, every boardroom agenda. But without a clear plan, it’s easy to get lost in the hype and miss the real opportunity. The real opportunity isn’t just “doing AI”, it’s using it to supercharge what your team already does best and deliver an […]
Are Your Marketing KPIs Customer-Centric?
Discover the KPIs your best customers actually care about—CSAT, NPS, CES, and more—and how they drive loyalty, advocacy, and business growth.