Why “Plain Language” Is the New Competitive Advantage
The DDC Group’s CMO on Breaking the BPO Mold, the Emotional Intelligence of AI In this edition of Beyond the Brief, we sit down with Madison Conway, Chief Marketing Officer at The DDC Group. Born into a family of graphic designers and raised on the science and art of brand storytelling, Madison has built a […]
Advocacy, AI, and Answers
Inside Amy Frampton’s Marketing Mission Beyond the Brief: A marketing conversation with Amy Frampton, Chief Marketing Officer at Nava Benefits. Q: Amy, it’s great to speak with you. To kick things off, could you walk us through your career path? It’s quite a diverse journey that led you to the C-suite at Nava. Amy: It […]
“Life Doesn’t Peak. It Compounds.”
Lessons from Efrat Ravid In our latest episode of Beyond the Brief, Efrat Ravid, Value Accelerator Advisor at Goldman Sachs, shares her take on the “School of Business” and the invaluable lessons learned from some of the industry’s top CEOs. The biggest takeaway? Company culture isn’t just a buzzword; it’s the foundation that beats any […]
Cyara’s SVP of Marketing on Category Creation
The “Meat and Potatoes” of B2B Marketing, and Assuring Customer Experiences in the World of AI In this edition of Beyond the Brief, we sit down with Janet Vito, Senior Vice President of Marketing at Cyara. A veteran of the Austin tech scene, Janet has navigated the industry’s evolution from the “Mac clone” wars to […]
Challenger in the Fast Lane: Doug Zarkin on Redefining Oil Change Marketing
A Beyond the Brief Marketing Conversation with Doug Zarkin, Chief Marketing Officer, Take 5 Q: Doug, let’s set the stage with your journey. You come to Take 5 after an impressive career driving brand transformations. What pulled you into this fast-lane category? Doug: Sometimes the road you travel picks you, right? I’ve always been drawn […]