From Data to Dumplings: Stephan Czypionka on Curiosity, Culture, Forging a Global Path
A Beyond the Brief Marketing Conversation with Stephan Czypionka, Global Chief Marketing Officer, CJ Foods Q: Stephan, let’s start with your background. What brought you to marketing, and what was your journey to the Global CMO role at CJ? Stephan: My career has been a fascinating mix of cultures and opportunities. I was born in […]
Fail Fast, Learn Faster: Michael Callahan’s Mantra for Growth
In this episode of Beyond the Brief, Chris Perkins interviews Michael Callahan, CMO of Salt Security. They discuss Michael’s unique career path from engineering to marketing, the importance of mentorship, and the value of embracing failure in the workplace. Michael shares insights on the evolving landscape of tech marketing, emphasizing the need for authenticity and […]
Growth, Tech, and Human Insights: Ryan Torresan’s Playbook for Peak Dental Services
In this episode of Beyond the Brief, Chris Perkins interviews Ryan Torresan, CMO of Peak Dental Services. Ryan shares his journey from a marketing background in automotive to the dental industry, discussing the evolution of Peak Dental Services and the role of dental support organizations (DSOs). He emphasizes the importance of consumer convenience in choosing […]
Making AI Work. From Hype to Delivering Results.
Marketers can’t escape it. AI is on every conference stage, every vendor pitch, every boardroom agenda. But without a clear plan, it’s easy to get lost in the hype and miss the real opportunity. The real opportunity isn’t just “doing AI”, it’s using it to supercharge what your team already does best and deliver an […]
From Clicks to Culture: Adam Brown on the Human Side of B2B
In this episode of Beyond the Brief, Adam Brown, VP of Growth Marketing at Dualboot Partners, shares his extensive journey in marketing, highlighting the importance of emotional connections in B2B marketing, the value of strong client-agency relationships, and the innovative use of Al in digital transformation. Adam emphasizes the need for authenticity in branding and […]