Promise, Deliver, Repeat
Hillery Shay’s Case for Owning the Whole Experience In this episode, Hillery Shay, Chief Marketing & Experience Officer at Children’s Minnesota, shares her journey from fine arts photography to healthcare marketing, emphasizing the importance of storytelling, experience, and community engagement in healthcare. Discover how her innovative strategies and leadership are transforming pediatric care and hospital […]
Advocacy, AI, and Answers
Inside Amy Frampton’s Marketing Mission Beyond the Brief: A marketing conversation with Amy Frampton, Chief Marketing Officer at Nava Benefits. Q: Amy, it’s great to speak with you. To kick things off, could you walk us through your career path? It’s quite a diverse journey that led you to the C-suite at Nava. Amy: It […]
Fail Fast, Learn Faster: Michael Callahan’s Mantra for Growth
In this episode of Beyond the Brief, Chris Perkins interviews Michael Callahan, CMO of Salt Security. They discuss Michael’s unique career path from engineering to marketing, the importance of mentorship, and the value of embracing failure in the workplace. Michael shares insights on the evolving landscape of tech marketing, emphasizing the need for authenticity and […]
Growth, Tech, and Human Insights: Ryan Torresan’s Playbook for Peak Dental Services
In this episode of Beyond the Brief, Chris Perkins interviews Ryan Torresan, CMO of Peak Dental Services. Ryan shares his journey from a marketing background in automotive to the dental industry, discussing the evolution of Peak Dental Services and the role of dental support organizations (DSOs). He emphasizes the importance of consumer convenience in choosing […]
From Sales to Strategy, Erik Johnson on Bringing Real-World Insight to Healthcare Marketing
Erik Johnson’s marketing career is anything but typical. Now VP of Marketing at Harmony Healthcare IT, Erik joins Beyond the Brief to share how his winding path through sales, operations, and Six Sigma shaped his people-first, problem-solving approach to healthcare marketing. Hear why real relationships, and real data, still matter most. Listen now!