Grace College’s CMO on Faith, Innovation, and Reinventing the Higher Ed Experience
Beyond the Brief: A Marketing Conversation with Matt Metzger In our latest edition of Beyond the Brief, we sit down with Matt Metzger, Chief Marketing Officer at Grace College. A passionate storyteller and strategic innovator, Matt has led Grace College through a significant brand transformation, redefining how a faith-based institution connects with Gen Z. From […]
Segmentation, Story, and Soul: Inside Jeremy Thompson’s 2026 Roadmap for Holy Cross Marketing
A Beyond the Brief Marketing Conversation with Jeremy Thompson, Vice President of Communications & Marketing at College of the Holy Cross. Q: Jeremy, let’s start with your background. What first pulled you into marketing, and how did that lead you to Holy Cross? Jeremy: My path into marketing was actually through the arts. I studied […]
Empowering Local Relevance at Scale: Ivy Tech’s Blueprint for Multi-location Marketing Success
An interview with Dr. Kathie Fleck, ACC, VP of Marketing and Communications, Ivy Tech Community College. Q: Kathie, thank you for joining us. Could you start by sharing a summary of your career journey and what led you to Ivy Tech? Kathie: Absolutely. My path has been anything but linear—what I call “a game of […]