How EnergySage Won Consumer Hearts by Turning Complexity into Confidence
Beyond the Brief: A marketing conversation with Josh Levine, Chief Marketing Officer of EnergySage How have your career experiences shaped your philosophy as a marketing leader? Each step in my career has been a learning experience that built on the last. The Army taught me that mastery beats hierarchy and gave me the chance to […]
Leading with Empathy: Marketing for Life’s Hardest Moments
An interview with Cindy Goodrich, Chief Marketing Officer, Empathy Q: Cindy, thank you for joining us on Beyond the Brief Marketing Conversations. You’ve been described as a marketing leader who specializes in building trust-first brands, particularly in sensitive and stigmatized spaces. How did your background lead you to focus on this unique challenge? Cindy Goodrich: […]
Paul Roehrig on Leading With Humanity: Culture Eats Code for Breakfast
In this episode of Beyond the Brief, Chris Perkins interviews Paul Roehrig, Chief Strategy and Marketing Officer at Ascendion. They discuss Roehrig’s diverse background, the future of work, the importance of a client-centric culture, and how technology can be leveraged to enhance human life. Roehrig emphasizes the need for a human-centric approach in technology and […]
The Marketing of Marketplaces: From Hobby to Hospitality
An interview with Martijn Scheijbeler, SVP of Marketing with RVshare. Q: Martijn, let’s start at the beginning. Could you share a bit about your background and how your early interest in digital solutions influenced your marketing approach? Martijn: Sure. Even before college, I was building web platforms with friends, mostly small hobby communities online. I […]
Good B2B Marketing Is Always Human with Ryan Mattison
In this episode of Beyond the Brief, Ryan Mattison, VP Corporate Marketing at Cribl shares his journey in the marketing world, emphasizing the importance of human-centric marketing in the B2B space. He discusses his experiences at various companies, including ThoughtSpot and Cribl, and how he has focused on building narratives that resonate with customers. Ryan […]