“Life Doesn’t Peak. It Compounds.”
Lessons from Efrat Ravid In our latest episode of Beyond the Brief, Efrat Ravid, Value Accelerator Advisor at Goldman Sachs, shares her take on the “School of Business” and the invaluable lessons learned from some of the industry’s top CEOs. The biggest takeaway? Company culture isn’t just a buzzword; it’s the foundation that beats any […]
AI, Alts, and Authenticity: Inside Betsy Daitch’s Marketing Playbook
Beyond the Brief: A marketing conversation with Betsy Daitch, VP of Marketing at Canoe. Q: Betsy, thank you for sitting down with us today. To start, please share a bit about your career journey and how you arrived at Canoe. Betsy: Happy to be here. My path has been a bit winding, but every step […]
Fluency, Elimination, and the Unicorn on Your Shelf: Jon Barnes’ Field Guide to Modern Marketing
This episode of Beyond the Brief features Jon Barnes, a marketing author, top speaker, and strategist with a diverse background in automotive design, theology, and marketing. Jon shares his journey of self-discovery through creativity, the importance of cultural influences, and the impact of education on his marketing approach. He discusses the art of writing, personal […]
Building Culture, Not Just Product: Ritu Kapoor’s Marketing Mindset
Beyond the Brief: A marketing conversation with Ritu Kapoor, Chief Marketing Officer at Observe.ai Q: Ritu, thank you for joining us. Let’s start at the beginning. You’ve had a global career across engineering, operations, and marketing. What are the core experiences that shaped your leadership style? Ritu: Absolutely. I grew up in Kuwait, then studied […]
How EnergySage Won Consumer Hearts by Turning Complexity into Confidence
Beyond the Brief: A marketing conversation with Josh Levine, Chief Marketing Officer of EnergySage How have your career experiences shaped your philosophy as a marketing leader? Each step in my career has been a learning experience that built on the last. The Army taught me that mastery beats hierarchy and gave me the chance to […]