From CPG to Specialty Insurance
How Jen Marino Is Rewriting the Marketing Playbook Beyond the Brief: A marketing conversation with Jennifer Marino, Chief Marketing Officer at MSIG USA. Q: Jen, thanks for joining us. Your career has taken quite a journey, from CPG to financial services to specialty insurance. How did that path shape the way you think about marketing? […]
Western Power Sports’ VP on Fueling Passion, “Un-Handcuffing” Creativity, and the Art of the Pivot
In our latest edition of Beyond the Brief, we sit down with Anthony Armsby, Vice President of FLY Racing and Rider Gear at Western Power Sports (WPS). A dynamic leader who describes his team as the “Avengers of the Powersports industry,” Anthony oversees a complex portfolio that bridges wholesale distribution and direct-to-consumer lifestyle branding. From […]
Cyara’s SVP of Marketing on Category Creation
The “Meat and Potatoes” of B2B Marketing, and Assuring Customer Experiences in the World of AI In this edition of Beyond the Brief, we sit down with Janet Vito, Senior Vice President of Marketing at Cyara. A veteran of the Austin tech scene, Janet has navigated the industry’s evolution from the “Mac clone” wars to […]
Borderless Baker, Relentless Marketer: The Global Journey of Mathieu Limousi
In this episode of Beyond the Brief, Chris Perkins interviews Mathieu Limousi, CMO of Thunes, who shares his extensive journey in marketing and the FinTech industry. Mathieu discusses the importance of trust in payments, strategies for building brand awareness, and the unique marketing approaches required in different global markets. He also highlights the future of […]
Stop Chasing the Spotlight Data: Robin Bowling on Measuring What Actually Matters
In this episode of Beyond the Brief, Chris Perkins interviews Robin Bowling, CMO of Curve Dental. Robin shares her extensive background in marketing and leadership, emphasizing the importance of continuous learning and strategic leadership. The conversation delves into team structure, customer personas, and the significance of building trust in marketing. Robin discusses the evolving landscape […]