Mission as North Star
Kristina Pae on Marketing the World’s Best-Kept Secret in Education Kristina Pae, VP of Communications and Marketing at Milton Hershey School, has spent her career as a builder. From a cloud-computing startup in the roofing contractor industry to a management consulting firm, then a decade at a mid-size independent school, she has always gravitated toward […]
Music, Mission, and Movement
Inside Lisa Farris’s Advocacy-Driven Marketing Beyond the Brief: A marketing conversation with Lisa Farris, CMO, Impact One & Chief Advocacy Officer at Soundtrack. Q: Lisa, your path to the C-suite is anything but conventional. You’ve worked across advertising, major labels, and even the Recording Academy. How did that journey shape the marketer you are today? […]
From IPOs to Hybrid Work
Inside Kari Hanson’s Marketing Playbook Beyond the Brief: A marketing conversation with Kari Hanson, Chief Marketing Officer at Robin. Q: Kari, great to have you here. You’ve had a fascinating career spanning agencies, startups, and public companies. Can you walk us through the journey that led you to Robin? Kari: It’s been quite a […]
Grace College’s CMO on Faith, Innovation, and Reinventing the Higher Ed Experience
Beyond the Brief: A Marketing Conversation with Matt Metzger In our latest edition of Beyond the Brief, we sit down with Matt Metzger, Chief Marketing Officer at Grace College. A passionate storyteller and strategic innovator, Matt has led Grace College through a significant brand transformation, redefining how a faith-based institution connects with Gen Z. From […]
From CPG to Specialty Insurance
How Jen Marino Is Rewriting the Marketing Playbook Beyond the Brief: A marketing conversation with Jennifer Marino, Chief Marketing Officer at MSIG USA. Q: Jen, thanks for joining us. Your career has taken quite a journey, from CPG to financial services to specialty insurance. How did that path shape the way you think about marketing? […]