From IPOs to Hybrid Work
Inside Kari Hanson’s Marketing Playbook Beyond the Brief: A marketing conversation with Kari Hanson, Chief Marketing Officer at Robin. Q: Kari, great to have you here. You’ve had a fascinating career spanning agencies, startups, and public companies. Can you walk us through the journey that led you to Robin? Kari: It’s been quite a […]
Grace College’s CMO on Faith, Innovation, and Reinventing the Higher Ed Experience
Beyond the Brief: A Marketing Conversation with Matt Metzger In our latest edition of Beyond the Brief, we sit down with Matt Metzger, Chief Marketing Officer at Grace College. A passionate storyteller and strategic innovator, Matt has led Grace College through a significant brand transformation, redefining how a faith-based institution connects with Gen Z. From […]
From CPG to Specialty Insurance
How Jen Marino Is Rewriting the Marketing Playbook Beyond the Brief: A marketing conversation with Jennifer Marino, Chief Marketing Officer at MSIG USA. Q: Jen, thanks for joining us. Your career has taken quite a journey, from CPG to financial services to specialty insurance. How did that path shape the way you think about marketing? […]
Western Power Sports’ VP on Fueling Passion, “Un-Handcuffing” Creativity, and the Art of the Pivot
In our latest edition of Beyond the Brief, we sit down with Anthony Armsby, Vice President of FLY Racing and Rider Gear at Western Power Sports (WPS). A dynamic leader who describes his team as the “Avengers of the Powersports industry,” Anthony oversees a complex portfolio that bridges wholesale distribution and direct-to-consumer lifestyle branding. From […]
Cyara’s SVP of Marketing on Category Creation
The “Meat and Potatoes” of B2B Marketing, and Assuring Customer Experiences in the World of AI In this edition of Beyond the Brief, we sit down with Janet Vito, Senior Vice President of Marketing at Cyara. A veteran of the Austin tech scene, Janet has navigated the industry’s evolution from the “Mac clone” wars to […]