Stop Selling, Start Helping: Derek Weeks On Building Unfair Mindshare
In this episode of Beyond the Brief, Chris Perkins interviews Derek Weeks, CMO of Katalon, discussing his extensive background in B2B software and marketing. Derek emphasizes the importance of purposeful marketing, community engagement, and building trust with audiences. He shares insights from his experience creating the All Day DevOps community initiative, the role of empathy […]
How EnergySage Won Consumer Hearts by Turning Complexity into Confidence
Beyond the Brief: A marketing conversation with Josh Levine, Chief Marketing Officer of EnergySage How have your career experiences shaped your philosophy as a marketing leader? Each step in my career has been a learning experience that built on the last. The Army taught me that mastery beats hierarchy and gave me the chance to […]
Making AI Work. From Hype to Delivering Results.
Marketers can’t escape it. AI is on every conference stage, every vendor pitch, every boardroom agenda. But without a clear plan, it’s easy to get lost in the hype and miss the real opportunity. The real opportunity isn’t just “doing AI”, it’s using it to supercharge what your team already does best and deliver an […]
Introducing the Partner Collective – Our Open Talent Model in Action
In today’s fast-paced, competitive world, businesses need more than just marketing – they need agility, expertise, and scalability. That’s why we built the Partner Collective – a cooperative of over 50 vetted marketing agencies with world-class “superpowers” in everything from creative development to media, e-commerce, and analytics.
The Power of Leveraging Management Consulting Approach for Agencies
In today’s fast-paced and ever-evolving business landscape, marketing agencies are challenged to deliver extraordinary results for their clients. However, simply executing marketing tactics without a deep understanding of the client’s business and the forces shaping their success can lead to suboptimal outcomes. This is where a management consulting approach becomes invaluable, enabling agencies to accurately […]