Briefs, KPIs, & Human Insight: Anne Bologna on What Strategy Really Looks Like Today
Anne Bologna doesn’t just do strategy, she lives it. As the Chief Strategy Officer at Crossmedia, Anne brings decades of experience across creative, media, and client-side roles to the table. In this episode, she joins us to talk about how strategy really works in today’s media chaos, from aligning KPIs to the art of the […]
4 Actionable Reasons Why You Need a Paid Media Funnel
Key takeaways: A full-funnel marketing strategy follows the buyer from the top of the funnel to the bottom Every business can benefit from a full-funnel marketing strategy because no two customer journeys are the same This type of marketing strategy helps you reach new audiences, drive sales, boost consideration, and increase loyalty Full-funnel strategies are […]
5 Powerful Ways to Maximize Returns on Paid Media Campaigns
Key takeaways: Paid media success starts with your objective and a solid strategy. You can boost your paid media returns by putting extra thought into your audience, platforms, and retargeting. Marketing mix modeling (MMM) can give you a data-driven approach to boosting your paid media returns. Consider your ad formats and content quality when planning […]
4 Steps to easily understanding media buying and analytics
Key takeaways: Media buying is the process of purchasing ad space or impressions to get your ad campaign in front of the right sets of eyes It includes analytics and performance testing, which inform your ad strategy moving forward A successful media buying process includes four steps: strategizing, targeting your audience, setting up your campaign, […]
Media Mix Modeling Explained + 5 Ways to Explode Your Business’s Growth
Key takeaways: First, analyze your marketing data to see what’s working and glean strategies to use in the future. Media mix modeling helps you understand what’s contributing most to your ROI. Optimize your ad spend across different channels for maximum visibility and returns. One of the main challenges affecting marketing departments and agencies today is […]