Leading with Empathy: Marketing for Life’s Hardest Moments
An interview with Cindy Goodrich, Chief Marketing Officer, Empathy Q: Cindy, thank you for joining us on Beyond the Brief Marketing Conversations. You’ve been described as a marketing leader who specializes in building trust-first brands, particularly in sensitive and stigmatized spaces. How did your background lead you to focus on this unique challenge? Cindy Goodrich: […]
Navigating the Startup Marketing Landscape with Andrea Palten
In this episode of Beyond the Brief, Chris Perkins interviews Andrea Palten, founder of CMO Growth Guide and head of marketing at Techstars. Andrea shares her extensive marketing experience, her transition from large corporations to startups, and her passion for helping founders succeed. The conversation delves into the challenges and strategies of marketing in the […]