AI, Alts, and Authenticity: Inside Betsy Daitch’s Marketing Playbook
Beyond the Brief: A marketing conversation with Betsy Daitch, VP of Marketing at Canoe. Q: Betsy, thank you for sitting down with us today. To start, please share a bit about your career journey and how you arrived at Canoe. Betsy: Happy to be here. My path has been a bit winding, but every step […]
Fluency, Elimination, and the Unicorn on Your Shelf: Jon Barnes’ Field Guide to Modern Marketing
This episode of Beyond the Brief features Jon Barnes, a marketing author, top speaker, and strategist with a diverse background in automotive design, theology, and marketing. Jon shares his journey of self-discovery through creativity, the importance of cultural influences, and the impact of education on his marketing approach. He discusses the art of writing, personal […]
Christina Lang’s Playbook: Creative That Meets People Where They Are
In this episode of Beyond the Brief, Christina Lang, VP of Marketing, Global, at Mozilla, shares her unique career journey, which spans the music industry to tech marketing. She discusses Mozilla’s mission to empower users with choice and privacy, the challenges of marketing a multi-faceted brand like Mozilla, and innovative strategies to engage new audiences […]
Engineering a Better World: Marketing to Maximize EMI’s Global Impact
An interview with Graham Frank, VP of Marketing & Communications, EMI Q: Graham, thanks for joining us today. Let’s start with your personal journey. What inspired you to move from engineering into this unique space at EMI? Graham: Thank you—it’s great to be here. My path started in mechanical engineering at university, motivated by a […]
Purpose, Passion, and the Power of We: Pam Piligian on Member-First Marketing
In this episode of Beyond the Brief, Pam Piligian, SVP and CMO of Navy Federal Credit Union, shares her journey from agency life to leading marketing at a major financial institution. She discusses the importance of mentorship, the value of understanding member needs through frontline experience, and how operationalizing member satisfaction metrics can enhance service. […]