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Pioneering health care law
As the largest U.S. law firm dedicated exclusively to representing healthcare clients, with a presence in all 50 states and two U.S. territories, Hooper Lundy & Bookman (HLB) serves some of the nation’s most respected providers and suppliers. Despite their extensive reach and reputation, HLB’s online presence was lagging behind their competitors, characterized by an outdated website and a dated brand image.
Insight
HLB could no longer rely solely on their reputation to attract new clients. Their website was outdated, and their brand identity consisted of only a logo and three colors. Recognizing the need to modernize and stand out in an increasingly competitive market, HLB approached us for a comprehensive rebrand and website redesign.
The Big Idea
We completely overhauled HLB’s outdated look. Starting with a logo redesign, we created a fresh brand identity featuring a new color scheme, imagery, and supporting elements. The biggest challenge was transforming their website into a modern platform that effectively communicates with prospective clients and recruits top talent.
