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Step confidently
Following a rebrand, Mats Inc. approached us to breathe new life into their new branding. Although well-known, Mats Inc. was considered a second or third tier player compared to the competition. We needed to change that, which required an engaging and actionable campaign.
Insight
The diverse audience for Mats Inc. included facility managers in commercial spaces, administrators in hospitals/education institutes, and even auto mechanics.
The Big Idea
Our approach was to use relatable people images that represent the target markets, accompanied by direct and witty copy. We gave the campaign a gritty and tough feel to emphasize durability.
