Challenge
With over 1,000 global on-premises engagements, including some of the largest breaches in recent years, Actfore achieves a 99% accuracy rate, delivers notification-ready outputs in days instead of months and has passed independent audits by BDO and Deloitte. Organic growth and repeat business from top firms make Actfore the de facto choice for incident response data mining, positioning it as a must-have for acquirers seeking to strengthen their cybersecurity offerings.
The industry has long been hampered by slow, manual data mining, offshore reviewers, and inconsistent workflows. Breached organizations face urgent pressure to identify compromised data and notify affected parties to avoid costly delays and compliance risks. Traditional vendors struggle with unpredictable costs, missed deadlines and the risks of sending sensitive information overseas, despite promises of speed and precision, few deliver reliable results at scale.
Solution
Recognizing the need for change, we developed and executed an awareness campaign that leaning into the big idea: “Securing the Vault”, positioning Actfore as the trusted guardian of breached data, offering unmatched speed, accuracy and certainty. This tech-first, on-shore model blends proprietary AI/ML tools with expert review, delivering actionable results and notis lists in a rapid fashion.
To drive awareness with acquirers ahead of a targeted M&A exit by the end of 2025, we launched an integrated campaign that leaned into two programmatic partners that allowed for focused targeting and delivery while increasing scale across web content that prospects are consuming.
>4.6x
CTR industry benchmark
Standout brand visibility and engagement
>200%
YoY Increase in Customer Engagements
Demonstrating brand growth
2
Major Deals Closed
Campaign contributed. Supports exit objective
