Challenge
Managed care pharmacy is a complex space that encompasses many different groups and individuals. AMCP is challenged by a lack of understanding in the marketplace with a large and diverse competitive landscape. They have struggled for years to tell their story in a unified and cohesive way: what they stand for, who they are, and the power Managed Care Pharmacists (MCPs) have everyday in ensuring healthy patient outcomes.
Solution
AMCP approached Model B to partner on the Academy’s first brand campaign. We knew we needed to highlight what AMCP is and what they bring to the table for members vs being a transaction through engaging content that shows vs tells their story.
This campaign sparked curiosity and fostered a sense of unity and influence among all MCPs. We spotlighted the unsung heroes and influencers – the architects of healthcare solutions, the problem solvers of managed care – by tapping into the egos and human side of the member.
“We Are MCPs” campaign is an invitation for all to contribute to a community that creates a better tomorrow for patients. This 6 month campaign included social, programmatic, influencers, experiential and landing page design & development.
100%
Social Media Engagement
200+
Qualified Leads
>5%
Membership Growth YoY
Working with Model B has been a game-changer for us. Their strategic insights on building brand demand are unmatched. From concept to execution, they delivered on time and within budget. Their design and media strategies sparked a new energy level across our membership.
