Challenge
Entering a new phase of growth, Blueprint needed a brand identity that could stand out in the fast-paced, visually saturated digital landscape—one that avoided the tired tropes of SaaS branding while still resonating with savvy advertisers.
Solution
We delivered more than a fresh coat of paint; instead, we created a new brand identity that was punchy and concise, and free of cliched SaaS hyperbole. As part of the new brand rollout, we also designed a brand new website template for HubSpot implementation, and a set of master collaterals to guide future marketing asset creation.
We knew we needed a brand that could keep up with where we’re headed and stand out. Model B nailed it. They helped us with something that feels fresh, bold, and totally us. It’s made a real difference in how we show up in the market.
