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Redefining Pet Care,
One Story at a Time

Since 2019, Bond Vet has been bringing full-service veterinary care to urban and suburban communities. With strong fundamentals, the brand is well-positioned to become a lighthouse in the pet care category.

Collage of Bond Vet brand strategy presentation slides featuring visual identity elements, brand positioning statements, human motivations, and cultural insights used to define the veterinary brand.

Challenge

Bond Vet has a compelling origin story and strong market awareness, but saw an opportunity to break through the category and culture by sharpening its story to fuel growth. With aspirations to drive acquisition, build brand awareness, and deepen engagement across new and existing markets, Bond Vet partnered with Model B. A modern agency for your modern marketing demands.
Slide outlining the Bond Vet brand story, including consumer insight, cultural motivation, brand point of view, competitive distinction, and persona priorities for pet owner segments

Solution

Model B worked with Bond Vet’s marketing and cross-functional teams in a brand storytelling workshop setting to identify what was working, what was holding the brand back and align on a clearer, more actionable narrative. This agile, insight-to-action approach laid the groundwork for launch-ready initiatives and stronger internal alignment. A prioritized action plan was developed to ensure consistent storytelling across every internal and external touchpoint.

A group of Bond Vet team members and strategists gathered around a conference table during a brand strategy workshop, with a screen reading “Bond Vet’s Brand Story” in the background and brand materials on the walls.
Two groups of Bond Vet team members collaborate in breakout sessions—one in a casual lounge area with blue chairs, the other around a whiteboard-filled conference room table during a brand workshop.

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