Challenge
With the The Food and Drug Law Institute’s (FDLI) 75th anniversary approaching, the organization recognized the need to update its image, which had not changed in many years. They turned to us for assistance in creating a fresh, modern look that would better reflect their mission and values.
Solution
Model B began the project by engaging with stakeholders, including the board and members, to gain insights into FDLI’s identity and aspirations. Through these discussions, we developed a comprehensive understanding of the organization’s unique characteristics and needs.
We revitalized FDLI’s brand with a new, dynamic logo and a cohesive visual identity. Our team also redesigned and developed the website to ensure it matched the new brand, offering an improved user experience.
To ensure consistency and longevity, we provided FDLI with a detailed brand guide, empowering them to maintain and expand their new identity across all platforms.
