Challenge
Car dealerships represented a major growth opportunity for Upstart. But there was a disconnect: Upstart’s original brand focused on complex AI-driven processes, while car sales managers cared more about bottom-line results than back-end technology.
Solution
Model B transformed Upstart’s brand to speak the language of the dealership floor. We created a benefit-led messaging strategy, a bold new visual identity, and high-impact ad campaigns that tapped into the audience’s competitive drive. From landing pages to paid media, every touchpoint highlighted performance and profitability—making the value clear from first glance.
