This episode of Beyond the Brief features Jon Barnes, a marketing author, top speaker, and strategist with a diverse background in automotive design, theology, and marketing. Jon shares his journey of self-discovery through creativity, the importance of cultural influences, and the impact of education on his marketing approach. He discusses the art of writing, personal branding, and the challenges of positioning in a crowded market.

His latest book, How to Become a Marketing Consultant, is a practical guide for experienced marketers looking to break out on their own and build something sustainable. The conversation also delves into the role of AI in marketing, the necessity of playfulness and creativity, and the dynamics of agency-client relationships. Jon offers valuable insights and advice for marketers navigating the ever-evolving landscape of marketing and technology.