People, Culture, and Brand

Branded hero image for Beyond the Brief, Model B’s marketing podcast series

Why One Executive Owns All Three In this episode, Melissa DiMuro, Chief People, Culture & Marketing Officer at Limbach, shares her diverse career journey from engineering to HR and marketing, highlighting how purpose, culture, and strategic branding drive business transformation and customer engagement.

Why Cybersecurity, Government, and Formula One All Fit Under One Keeper

Branded hero image for Beyond the Brief, Model B’s marketing podcast series

In this episode, Anne Cutler, VP of Global Communications at Keeper Security, shares her unique journey from television journalism to cybersecurity and discusses how Keeper is transforming cybersecurity communications and sponsorship, including its innovative approach to Formula One sponsorship and global market strategies. 

The Art of Experience

Branded hero image for Beyond the Brief, Model B’s marketing podcast series

Hayden Kwast on Wine, Music, and Marketing That Moves People In this episode, Hayden Kwast shares his journey from coffee trading to leading digital marketing at City Winery, exploring how data, branding, and innovative customer engagement strategies drive success in the hospitality and entertainment industry.

From Data to Belief

Branded hero image for Beyond the Brief, Model B’s marketing podcast series

Winning Hearts in a Changing Market with Laurie Ehrbar In this episode, Laurie Ehrbar, CMO of Clari + Salesloft, shares her journey from politics to tech, the art of leading mergers with empathy, and how data and human connection drive revenue success.

How to Build a Brand People Trust

Branded hero image for Beyond the Brief, Model B’s marketing podcast series

In this episode, Brittany Couch, CMO of the Corporate Finance Institute, shares her journey from diverse industries to leading a global e-learning platform. Discover how CFI is democratizing finance education, leveraging AI, and maintaining high-quality standards across 180 countries.