From Data to Belief
Winning Hearts in a Changing Market with Laurie Ehrbar In this episode, Laurie Ehrbar, CMO of Clari + Salesloft, shares her journey from politics to tech, the art of leading mergers with empathy, and how data and human connection drive revenue success.
How to Build a Brand People Trust
In this episode, Brittany Couch, CMO of the Corporate Finance Institute, shares her journey from diverse industries to leading a global e-learning platform. Discover how CFI is democratizing finance education, leveraging AI, and maintaining high-quality standards across 180 countries.
Harnessing Customer Voice in B2B Software & AI Unlock
G2’s Strategic Edge Unlock how G2 leverages customer reviews as a strategic pillar in the fast-evolving B2B landscape. Palmer Houchens, VP of Marketing, shares insights on trust signals, recency and clarity in reviews, internal team alignment, and innovative partnerships shaping market influence.
Navigating Global Growth and Brand Differentiation
Featuring Paula Mejia of WIX Discover how WIX’s Vice President of Marketing, Paula Mejia, leverages agility, product innovation, and cultural insights to drive global growth and brand strength. This episode offers a behind-the-scenes look at marketing strategies that are adaptable, data-driven, and deeply customer-centric.
Promise, Deliver, Repeat
Hillery Shay’s Case for Owning the Whole Experience In this episode, Hillery Shay, Chief Marketing & Experience Officer at Children’s Minnesota, shares her journey from fine arts photography to healthcare marketing, emphasizing the importance of storytelling, experience, and community engagement in healthcare. Discover how her innovative strategies and leadership are transforming pediatric care and hospital […]