Breaking Silos, Building Trust
Transforming B2B Marketing Culture From the Inside Out In this episode of “Beyond the Brief”, Chris Perkins talks with Jenn Edwards, Chief Marketing Officer at Euna Solutions, about her path from industrial design to B2B marketing leadership, and how she’s helped unify seven legacy companies under one modern public sector brand. They also cover public […]
The Neuroscience of Marketing
How Hearts & Brains Really Buy In this episode of “Beyond the Brief”, Bryan Law shares his journey from neuroscience to marketing leadership, exploring how understanding human behavior and research can transform marketing strategies. Discover insights on building brand systems, leveraging AI, and creating authentic social proof to connect deeply with audiences.
What’s the Next Act?
Navigating Market Disruption with Fullcast CMO & Co-Founder Amy Cook Amy Cook, co-founder and CMO of Fullcast, shares her journey through marketing, digital transformation, and the future of AI-enabled services. Discover insights on data accuracy, customer satisfaction, and building innovative platforms in this engaging conversation. Key topics Amy Cook’s background and transition from entertainment to […]
Connectivity as the Fourth Utility
Building the Ripple Fiber Brand In this episode, Jim Cannata, Chief Marketing Officer of Ripple Fiber, shares his journey from art and illustration to leading marketing efforts in the fiber internet industry. Discover how Ripple Fiber differentiates itself in a competitive market through community engagement, superior service, and innovative products.
People, Culture, and Brand
Why One Executive Owns All Three In this episode, Melissa DiMuro, Chief People, Culture & Marketing Officer at Limbach, shares her diverse career journey from engineering to HR and marketing, highlighting how purpose, culture, and strategic branding drive business transformation and customer engagement.