Harnessing Customer Voice in B2B Software & AI Unlock
G2’s Strategic Edge Unlock how G2 leverages customer reviews as a strategic pillar in the fast-evolving B2B landscape. Palmer Houchens, VP of Marketing, shares insights on trust signals, recency and clarity in reviews, internal team alignment, and innovative partnerships shaping market influence.
Navigating Global Growth and Brand Differentiation
Featuring Paula Mejia of WIX Discover how WIX’s Vice President of Marketing, Paula Mejia, leverages agility, product innovation, and cultural insights to drive global growth and brand strength. This episode offers a behind-the-scenes look at marketing strategies that are adaptable, data-driven, and deeply customer-centric.
Promise, Deliver, Repeat
Hillery Shay’s Case for Owning the Whole Experience In this episode, Hillery Shay, Chief Marketing & Experience Officer at Children’s Minnesota, shares her journey from fine arts photography to healthcare marketing, emphasizing the importance of storytelling, experience, and community engagement in healthcare. Discover how her innovative strategies and leadership are transforming pediatric care and hospital […]
The Learner Is the Story
Kyle Lacy on the Reframe That Unlocked Docebo’s Brand In this episode, Kyle Lacy, Chief Marketing Officer at Docebo, shares his incredible journey from digital design to leading a public learning platform. He explores how organizations can unlock human potential through hyper-personalized, scalable learning ecosystems powered by AI, and the importance of shifting from traditional […]
Proof of You
Ariel Wengroff on Ownership in the Age of AI In this episode, Ariel Wengroff, EVP of Communications and Marketing at Ledger, shares her unconventional career journey from politics to media to blockchain. She discusses the importance of digital identity, ownership, and control in the evolving digital landscape, and how Ledger is shaping the future of […]