Fail Fast, Learn Faster: Michael Callahan’s Mantra for Growth
In this episode of Beyond the Brief, Chris Perkins interviews Michael Callahan, CMO of Salt Security. They discuss Michael’s unique career path from engineering to marketing, the importance of mentorship, and the value of embracing failure in the workplace. Michael shares insights on the evolving landscape of tech marketing, emphasizing the need for authenticity and […]
Growth, Tech, and Human Insights: Ryan Torresan’s Playbook for Peak Dental Services
In this episode of Beyond the Brief, Chris Perkins interviews Ryan Torresan, CMO of Peak Dental Services. Ryan shares his journey from a marketing background in automotive to the dental industry, discussing the evolution of Peak Dental Services and the role of dental support organizations (DSOs). He emphasizes the importance of consumer convenience in choosing […]
Paul Roehrig on Leading With Humanity: Culture Eats Code for Breakfast
In this episode of Beyond the Brief, Chris Perkins interviews Paul Roehrig, Chief Strategy and Marketing Officer at Ascendion. They discuss Roehrig’s diverse background, the future of work, the importance of a client-centric culture, and how technology can be leveraged to enhance human life. Roehrig emphasizes the need for a human-centric approach in technology and […]
From Clicks to Culture: Adam Brown on the Human Side of B2B
In this episode of Beyond the Brief, Adam Brown, VP of Growth Marketing at Dualboot Partners, shares his extensive journey in marketing, highlighting the importance of emotional connections in B2B marketing, the value of strong client-agency relationships, and the innovative use of Al in digital transformation. Adam emphasizes the need for authenticity in branding and […]
Good B2B Marketing Is Always Human with Ryan Mattison
In this episode of Beyond the Brief, Ryan Mattison, VP Corporate Marketing at Cribl shares his journey in the marketing world, emphasizing the importance of human-centric marketing in the B2B space. He discusses his experiences at various companies, including ThoughtSpot and Cribl, and how he has focused on building narratives that resonate with customers. Ryan […]