Paul Roehrig on Leading With Humanity: Culture Eats Code for Breakfast
In this episode of Beyond the Brief, Chris Perkins interviews Paul Roehrig, Chief Strategy and Marketing Officer at Ascendion. They discuss Roehrig’s diverse background, the future of work, the importance of a client-centric culture, and how technology can be leveraged to enhance human life. Roehrig emphasizes the need for a human-centric approach in technology and […]
From Clicks to Culture: Adam Brown on the Human Side of B2B
In this episode of Beyond the Brief, Adam Brown, VP of Growth Marketing at Dualboot Partners, shares his extensive journey in marketing, highlighting the importance of emotional connections in B2B marketing, the value of strong client-agency relationships, and the innovative use of Al in digital transformation. Adam emphasizes the need for authenticity in branding and […]
Good B2B Marketing Is Always Human with Ryan Mattison
In this episode of Beyond the Brief, Ryan Mattison, VP Corporate Marketing at Cribl shares his journey in the marketing world, emphasizing the importance of human-centric marketing in the B2B space. He discusses his experiences at various companies, including ThoughtSpot and Cribl, and how he has focused on building narratives that resonate with customers. Ryan […]
Christina Lang’s Playbook: Creative That Meets People Where They Are
In this episode of Beyond the Brief, Christina Lang, VP of Marketing, Global, at Mozilla, shares her unique career journey, which spans the music industry to tech marketing. She discusses Mozilla’s mission to empower users with choice and privacy, the challenges of marketing a multi-faceted brand like Mozilla, and innovative strategies to engage new audiences […]
Purpose, Passion, and the Power of We: Pam Piligian on Member-First Marketing
In this episode of Beyond the Brief, Pam Piligian, SVP and CMO of Navy Federal Credit Union, shares her journey from agency life to leading marketing at a major financial institution. She discusses the importance of mentorship, the value of understanding member needs through frontline experience, and how operationalizing member satisfaction metrics can enhance service. […]