The Art of Experience
Hayden Kwast on Wine, Music, and Marketing That Moves People In this episode, Hayden Kwast shares his journey from coffee trading to leading digital marketing at City Winery, exploring how data, branding, and innovative customer engagement strategies drive success in the hospitality and entertainment industry.
From Data to Belief
Winning Hearts in a Changing Market with Laurie Ehrbar In this episode, Laurie Ehrbar, CMO of Clari + Salesloft, shares her journey from politics to tech, the art of leading mergers with empathy, and how data and human connection drive revenue success.
How to Build a Brand People Trust
In this episode, Brittany Couch, CMO of the Corporate Finance Institute, shares her journey from diverse industries to leading a global e-learning platform. Discover how CFI is democratizing finance education, leveraging AI, and maintaining high-quality standards across 180 countries.
Harnessing Customer Voice in B2B Software & AI Unlock
G2’s Strategic Edge Unlock how G2 leverages customer reviews as a strategic pillar in the fast-evolving B2B landscape. Palmer Houchens, VP of Marketing, shares insights on trust signals, recency and clarity in reviews, internal team alignment, and innovative partnerships shaping market influence.
Navigating Global Growth and Brand Differentiation
Featuring Paula Mejia of WIX Discover how WIX’s Vice President of Marketing, Paula Mejia, leverages agility, product innovation, and cultural insights to drive global growth and brand strength. This episode offers a behind-the-scenes look at marketing strategies that are adaptable, data-driven, and deeply customer-centric.