The Death of Gated Content and the Rise of AI-Optimized B2B Marketing
In this episode, Londonne Corder, Chief Marketing Officer at Outrider, shares insights on autonomous yard operations, the evolution of marketing strategies in emerging tech, and the importance of responsible innovation. Discover how Outrider is transforming logistics with electric and autonomous vehicles, and learn key lessons from Londonne’s diverse career journey.
How Torani Turns Moments Into Flavor
Insights from Dean Veurink Join us as Dean Veurink, VP of Marketing and Product Innovation at Torani, shares his 25-year journey in food and beverage marketing. Discover how strategic insights, segmentation, and experiential marketing drive innovation and growth in the flavor industry.
Why Trust Beats Flash in Climate Tech
Sherry Chapman’s Journey at Fortera In this episode of Beyond the Brief, host Chris Perkins welcomes Sherry Chapman, the VP of Marketing at Fortera, a company pioneering low-CO2 cement technology. Sherry shares her extensive background in marketing, particularly in the consumer electronics sector, and how her experiences have shaped her approach at Fortera. She emphasizes […]
“Life Doesn’t Peak. It Compounds.”
Lessons from Efrat Ravid In our latest episode of Beyond the Brief, Efrat Ravid, Value Accelerator Advisor at Goldman Sachs, shares her take on the “School of Business” and the invaluable lessons learned from some of the industry’s top CEOs. The biggest takeaway? Company culture isn’t just a buzzword; it’s the foundation that beats any […]
Patient Experience Is the Strategy That Sets You Apart
In this episode, Jake Dold, CMO at Apex Dental Partners, shares his journey from early marketing experiences to leading a major dental support organization. He discusses local marketing strategies, technology innovations, patient engagement, and the future of dentistry with AI.