Secure by Design, Led by Data: Inside Tony Lombardo’s Enterprise Cyber Marketing Playbook
In this episode of Beyond the Brief, Chris Perkins interviews Tony Lombardo, VP of Marketing at ThreatModeler. Tony shares his unique journey from software development to marketing, emphasizing the importance of understanding both technical and marketing perspectives. The conversation delves into the complexities of the cybersecurity buying committee, the significance of customer advocacy, and the […]
TikTok, Trends, and Tariffs: Marketing in the Modern Housewares Market
In this episode of Beyond the Brief, Chris Perkins interviews Melissa Ledbetter, VP of Marketing & E-commerce at Kuhn Rikon. Melissa shares her extensive background in the housewares industry, discussing her journey from Microplane to Kuhn Rikon. The conversation explores innovative kitchen tools, including the Hot Pan, and how Kuhn Rikon navigates market trends and […]
Riches in Niches: Why BRINC is All-In on Transforming Public Safety
In this episode of Beyond the Brief, Chris Perkins interviews David Benowitz, VP of Strategy & MarComms at BRINC, a company specializing in public safety drones. David shares his fascinating journey from studying economics to working in the drone industry, highlighting the innovative marketing strategies BRINC employs to engage customers. He discusses the importance of […]
Lead Scores, Hand-Raisers, and Human Signals: Why Conversations Still Beat Clicks
In this episode of Beyond the Brief, Chris Perkins interviews Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners. Jocelyn shares her journey from journalism to B2B marketing, discussing the challenges and strategies in the tech industry. She emphasizes the importance of understanding client needs, the evolution of SaaS, and the role of AI in […]
Borderless Baker, Relentless Marketer: The Global Journey of Mathieu Limousi
In this episode of Beyond the Brief, Chris Perkins interviews Mathieu Limousi, CMO of Thunes, who shares his extensive journey in marketing and the FinTech industry. Mathieu discusses the importance of trust in payments, strategies for building brand awareness, and the unique marketing approaches required in different global markets. He also highlights the future of […]