Robert Roche on Rewriting The Last Mile

In this episode of Beyond the Brief, Chris Perkins interviews Robert Roche, VP of Marketing at The Last Mile, an organization focused on rehabilitating incarcerated individuals through education and support. Robert shares his unique journey from musician to marketer, emphasizing the importance of ethical marketing and emotional storytelling. He discusses the challenges faced by individuals reentering society after incarceration and the innovative approaches The Last Mile takes to prepare them for successful reintegration. The conversation also touches on partnerships, insights gained from their work, and the broader implications of rehabilitation in the prison system.