Navigating Market Disruption with Fullcast CMO & Co-Founder Amy Cook

Amy Cook, co-founder and CMO of Fullcast, shares her journey through marketing, digital transformation, and the future of AI-enabled services. Discover insights on data accuracy, customer satisfaction, and building innovative platforms in this engaging conversation.

Key topics

• Amy Cook’s background and transition from entertainment to marketing
• The evolution of digital publishing and marketing pivot points
• Fullcast’s platform and AI integration strategies
• Data accuracy and its impact on marketing and sales
• Customer satisfaction as a key KPI and social proof
• Building advisory boards for strategic growth
• The future of AI in marketing and services as software
• Leadership lessons and influence of mentors