Segmentation, Story, and Soul: Inside Jeremy Thompson’s 2026 Roadmap for Holy Cross Marketing
A Beyond the Brief Marketing Conversation with Jeremy Thompson, Vice President of Communications & Marketing at College of the Holy Cross. Q: Jeremy, let’s start with your background. What first pulled you into marketing, and how did that lead you to Holy Cross? Jeremy: My path into marketing was actually through the arts. I studied […]
The Betterfly Effect of Well‑Being: Betterfly’s VP on Turning Small Habits into Big Change
Beyond the Brief: A marketing conversation with Fernando Barretto, VP of Marketing with Betterfly. Q: Fernando, your career has spanned both agency and client sides of marketing. How did that journey shape the way you see the discipline today? Fernando: It has definitely given me a 360° view of what marketing can do. I started […]
From Data to Dumplings: Stephan Czypionka on Curiosity, Culture, Forging a Global Path
A Beyond the Brief Marketing Conversation with Stephan Czypionka, Global Chief Marketing Officer, CJ Foods Q: Stephan, let’s start with your background. What brought you to marketing, and what was your journey to the Global CMO role at CJ? Stephan: My career has been a fascinating mix of cultures and opportunities. I was born in […]
Borderless Baker, Relentless Marketer: The Global Journey of Mathieu Limousi
In this episode of Beyond the Brief, Chris Perkins interviews Mathieu Limousi, CMO of Thunes, who shares his extensive journey in marketing and the FinTech industry. Mathieu discusses the importance of trust in payments, strategies for building brand awareness, and the unique marketing approaches required in different global markets. He also highlights the future of […]
Stop Chasing the Spotlight Data: Robin Bowling on Measuring What Actually Matters
In this episode of Beyond the Brief, Chris Perkins interviews Robin Bowling, CMO of Curve Dental. Robin shares her extensive background in marketing and leadership, emphasizing the importance of continuous learning and strategic leadership. The conversation delves into team structure, customer personas, and the significance of building trust in marketing. Robin discusses the evolving landscape […]