From NBA G League to Healing at the Speed of Life: Bryan Bullock on Disruption in MedTech Marketing
In this episode of Beyond the Brief, Chris Perkins interviews Brian Bullock, VP of Global Strategic Marketing at AVITA Medical. Brian shares his unconventional career journey, from his beginnings in Alaska to his roles in investment banking and aesthetics. He discusses the importance of execution in marketing, the dynamics of gender in the aesthetics industry, […]
Tech, Trust, Transformation: Robert Klamser’s Approach at Stretto
A Beyond the Brief Marketing Conversation with Robert Klamser, Chief Revenue Officer, Stretto Q: Robert, let’s begin with your personal journey. How did you first find your way into the bankruptcy and legal services ecosystem, and what led you to your role at Stretto? Robert: My path wasn’t exactly planned, which is probably true for […]
Challenger in the Fast Lane: Doug Zarkin on Redefining Oil Change Marketing
A Beyond the Brief Marketing Conversation with Doug Zarkin, Chief Marketing Officer, Take 5 Q: Doug, let’s set the stage with your journey. You come to Take 5 after an impressive career driving brand transformations. What pulled you into this fast-lane category? Doug: Sometimes the road you travel picks you, right? I’ve always been drawn […]
Stop Selling, Start Helping: Derek Weeks On Building Unfair Mindshare
In this episode of Beyond the Brief, Chris Perkins interviews Derek Weeks, CMO of Katalon, discussing his extensive background in B2B software and marketing. Derek emphasizes the importance of purposeful marketing, community engagement, and building trust with audiences. He shares insights from his experience creating the All Day DevOps community initiative, the role of empathy […]
AI, Alts, and Authenticity: Inside Betsy Daitch’s Marketing Playbook
Beyond the Brief: A marketing conversation with Betsy Daitch, VP of Marketing at Canoe. Q: Betsy, thank you for sitting down with us today. To start, please share a bit about your career journey and how you arrived at Canoe. Betsy: Happy to be here. My path has been a bit winding, but every step […]