From Data to Dumplings: Stephan Czypionka on Curiosity, Culture, Forging a Global Path
A Beyond the Brief Marketing Conversation with Stephan Czypionka, Global Chief Marketing Officer, CJ Foods Q: Stephan, let’s start with your background. What brought you to marketing, and what was your journey to the Global CMO role at CJ? Stephan: My career has been a fascinating mix of cultures and opportunities. I was born in […]
Borderless Baker, Relentless Marketer: The Global Journey of Mathieu Limousi
In this episode of Beyond the Brief, Chris Perkins interviews Mathieu Limousi, CMO of Thunes, who shares his extensive journey in marketing and the FinTech industry. Mathieu discusses the importance of trust in payments, strategies for building brand awareness, and the unique marketing approaches required in different global markets. He also highlights the future of […]
Stop Chasing the Spotlight Data: Robin Bowling on Measuring What Actually Matters
In this episode of Beyond the Brief, Chris Perkins interviews Robin Bowling, CMO of Curve Dental. Robin shares her extensive background in marketing and leadership, emphasizing the importance of continuous learning and strategic leadership. The conversation delves into team structure, customer personas, and the significance of building trust in marketing. Robin discusses the evolving landscape […]
From NBA G League to Healing at the Speed of Life: Bryan Bullock on Disruption in MedTech Marketing
In this episode of Beyond the Brief, Chris Perkins interviews Brian Bullock, VP of Global Strategic Marketing at AVITA Medical. Brian shares his unconventional career journey, from his beginnings in Alaska to his roles in investment banking and aesthetics. He discusses the importance of execution in marketing, the dynamics of gender in the aesthetics industry, […]
Tech, Trust, Transformation: Robert Klamser’s Approach at Stretto
A Beyond the Brief Marketing Conversation with Robert Klamser, Chief Revenue Officer, Stretto Q: Robert, let’s begin with your personal journey. How did you first find your way into the bankruptcy and legal services ecosystem, and what led you to your role at Stretto? Robert: My path wasn’t exactly planned, which is probably true for […]