Transforming B2B Marketing Culture From the Inside Out

In this episode of “Beyond the Brief”, Chris Perkins talks with Jenn Edwards, Chief Marketing Officer at Euna Solutions, about her path from industrial design to B2B marketing leadership, and how she’s helped unify seven legacy companies under one modern public sector brand. They also cover public sector messaging, AI adoption, partner strategy, user advocacy, and how trust and transparency shape both the company’s marketing and mission.