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Briefs, KPIs, & Human Insight: Anne Bologna on What Strategy Really Looks Like Today

Anne Bologna doesn’t just do strategy, she lives it. As the Chief Strategy Officer at Crossmedia, Anne brings decades of experience across creative, media, and client-side roles to the table. In this episode, she joins us to talk about how strategy really works in today’s media chaos, from aligning KPIs to the art of the single, powerful brief.