Fractional ad executives — why agencies and brands are hiring part-time workers for full-time roles
Delivering exceptional work and making an outsized impact often requires the help of extraordinary partners. Our President, Chris Perkins shares his perspective on an industry phenomenon in this Ad Age article by Lindsay Rittenhouse.
4 Actionable Reasons Why You Need a Paid Media Funnel
Key takeaways: A full-funnel marketing strategy follows the buyer from the top of the funnel to the bottom Every business can benefit from a full-funnel marketing strategy because no two customer journeys are the same This type of marketing strategy helps you reach new audiences, drive sales, boost consideration, and increase loyalty Full-funnel strategies are […]
5 Powerful Ways to Maximize Returns on Paid Media Campaigns
Key takeaways: Paid media success starts with your objective and a solid strategy. You can boost your paid media returns by putting extra thought into your audience, platforms, and retargeting. Marketing mix modeling (MMM) can give you a data-driven approach to boosting your paid media returns. Consider your ad formats and content quality when planning […]
The 5 Best Practices for Designing Ads
Key takeaways: Following time-honored practices for designing ads helps ensure your campaign’s success. You’ll get much better results when you have a plan for your ad design process. Industry best practices can help you get the highest ROI out of your ad campaign. If you have questions about ad design, asking an expert can get […]
5 Click-worthy Design Ideas for Banner Ad Inspiration
Key takeaways: Between banner blindness and selective attention, it’s way too common for banner ads to have a low CTR despite high impressions. Luckily, you can find inspiration in the why: knowing why users disregard your ads teaches you how to deliver banner ads that actually perform. Your first point of inspiration should be learning […]